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You might have noticed that your favorite car wash is now selling T-shirts and tech gadgets, while your local hardware store is selling moisturizers, fancy soaps, and picture frames. Ahead of the holidays, you can find stocking stuffers, greeting cards and seasonal gifts everywhere from gas stations to hospitals. Equally important is how you display your products, a.
You might have noticed that your favorite car wash is now selling T-shirts and tech gadgets, while your local hardware store is selling moisturizers, fancy soaps, and picture frames. Ahead of the holidays, you can find stocking stuffers, greeting cards and seasonal gifts everywhere from gas stations to hospitals.
Equally important is how you display your products, a. But once you identify and own your niche, testing the waters with products from a completely different category can lead to a whole new territory of clients — and that, friends, can mean more revenue for independent retailers.
The Key to Crossover Buying, a. Case in point: Customers today want to be able to find almost everything they need in one place. High-margin products, of course. According to a recent article in RetailTouchPoints. Meet the Drake Hotel General Store. What started as part of the Toronto-based Drake Hotel, the General Store has since expanded to seven locations two standalone stores, five shop-in-shops and has become known as the purveyor of cool goods of all kinds, knickknacks, and gear.
We love classic and modern goods that fill us with whimsy and nostalgia. Keep scrolling to see our list of cross-merchandising tips, below. More Than a Gift Shop The Hospital Gift Shop Believe it or not, some hospital gift shop chains have multiplied their revenues by adding fashion accessories — yes, you read that right! Unexpected and unorthodox? So what are the fashion crossover items to consider adding to your assortment in ? They include jewelry, leggings, scarves, ponchos, and hats.
Novelty items from recently released movies like Star Wars and Trolls are also big this year. The tchotchkes usually found in gift shops are making way for trendier items like handbags and scarves. Also, adding Millennial-minded items like electronics and artisanal jewelry can be a recipe for success.
Leahy even created a cool in-store coffee bar that seats 36 people at the Texas-Mexico border location. He stuck to a winning formula: When we asked Leahy about the ever-growing trend of Crossover Buying, he replied: It also gives the customer more reason to shop a store. And how has Leahy made it work? We crawl before we walk and walk before we run. Buy a little, if it sells, buy more. The customers will tell you if you are right.
One of her winning formulas is the concept of one-stop shopping: The Fade and Return of Kitson: We hold weekly workshops and events. This includes anything from indigo dyeing, woodworking, and watercoloring to private events for wineries and brands.
We feel that MVAD is more than a place to purchase an item, our goal is to provide an experience for every customer that walks in and offer a destination for discovery with our merchandising and product mix.
As members, local handmade artists get the support they need in terms of visual merchandising, staff and on-site resources, and an aesthetically on-point space to sell and showcase products. Putting It All Together: Part of the magic is in the presentation and creating a seamless merchandising experience that attracts your customers, and encourages them to buy as many items as possible. Use a color scheme to create a more organized aesthetic.
She offers the following solution to ensure items are presented in a more methodical fashion: Coordinate the holders or vessels you use, as display items. The consistency of the boxes, baskets or bins will visually organize your display and make it easier to shop. Create a theme or narrative for the different product categories.
Kernan explains: Sell clothing? Go to the stationery or beauty section. Check out the high-margin fashion and accessories booths.
Merchandise your newfound lifestyle bounty effectively. Experimenting and evolving can help you discover and attract a whole new type of customer — and drive more sales!
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WATCH: Crossover Buying: The Key to Retail Business
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